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Communicating the Museum 2012: all the videos


Connecting the art world

Communicating the Museum is a major international conference connecting the art world. Each year the event gathers communications professionals from over 2,500 organisations from 40 countries worldwide. The event takes place in a different cultural city each year.


Communicating the Museum was founded in 2000 by Corinne Estrada, CEO of communications agency Agenda, alongside the V&A’s Damien Whitmore, at the time Director of Communications at Tate. Their vision was to bring together arts and communications professionals from all over the world and provide a platform for networking and debate. The event is widely recognised as a rare opportunity for peers from across the globe to meet, exchange ideas, be inspired by experts from outside industries and be updated on current issues and trends.


Our goal: to share ideas that you can take back to work on Monday morning. We believe that the art world can only benefit from discussion, debate and exchange. Each year our programme looks at new trends, success stories, marketing tools and best practice. Over the course of two days we present a range of discussion platforms, from keynote speeches to seminars and debates. We also run workshops where delegates can pick up new skills and learn how to put them to use.


Past speakers have included Amit Sood, Group Marketing Manager at Google Art Project, London (CTM11); Nadine Thomson, Director of Communications at the English National Opera (CTM10); Simon McQuiggan, Managing Partner at Muse (CTM10); Laura Pollini, CEO Fabrica, Benetton Group Communication Research Centre, Venice (CTM08); and Thomas Girst, Head of Culture Communications, BMW Group, Germany (CTM06).

SOURCE: http://agendacom.com/en/communicating_the_museum/about/


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